Channel the giant network of “journey” winning secret journey the giant network
Posted By admin on May 18, 2012
online gamesAccording to the giant network in the third quarter earnings shows that in theyear to the third quarter, “journey” game of the highest number of playersonline at the same time and the average number of players online at the sametime respectively for ten thousand people and ten thousand people, active paidaccount number for, the value of all the quarter for yuan. And because theuser’s contribution, the giant network in the net revenue and net profit forthe yuan respectively million yuan and one hundred million yuan. Above theseNumbers in the industry is second to none. Now, almost every one of theenterprise of managers and online financial commanders, each in capital marketwith many years of senior experts, all in with a careful study of the earnings,what made the journey the game so make money? Shi yuzhu actually have what kindof magic weapon alone? This paper will not be too much ink in the productitself. Remove “journey” this product quality, the game itself to the successof the strategy of free outside, the giant company powerful channel developingpower, is the ensure achieving these achievements one of the most criticalfactors. “The village surround city” “in years, our marketing team to expand toten thousand.” Just this year in hove “journey” “level 3 theory” and “annualsalary planning for superior” amazing after speech of shi yuzhu, in aninterview this to reporters. Currently, the company’s marketing team alreadyhas the size of the people, and with the speed of a month is approachable is onthe increase. From health care products into the network that year after thegame industry, shi yuzhu quickly pointed out that wilfing enterprise’smarketing way is the most backward all domestic industry. For a long time, manyInternet company are interested only in Beijing, Shanghai and other big citiesof the formation of the primary market, and ignore the for 2, 3 class marketdevelopment and expansion. “The Chinese market is a pyramid, the top part isBeijing, Shanghai, Kentucky is rural areas. In fact the farther down themarket.” In shi yuzhu view, while the city is in a line in the top of thepyramid, but the size of the market is quite limited, in the mainland has grownfar in recent years for the network game, level of user demand market issaturated early, then the new product has been difficult to enter for the shareof the team. And two, three lines of urban agglomeration hundreds of millionsof people, it is a piece of blue ocean, containing enormous market potential.Shi yuzhu its health care products business across the country sales channelsfor its online business channel construction brought convenient. So similar tohis brain platinum channel system, shi yuzhu “journey” across the country aremany small and medium-sized city established a long-term office, marketingchannels will expand to the bottom of the pyramid. And, “in a line of many netcafe to go for the city is to pay, branding in two or three line but not onlydon’t need, basically city many Internet cafe boss are very welcome this typeof promotion and even offered to help us to post.” Shi yuzhu said. “The villagesurround city”, that is to rely on that strategy and the ground and thepromotion of the marketing team, shi yuzhu management of health productsbusiness to a success. And from now, shi yuzhu in the online industry by thesame method got the same satisfactory results. The product is in the side themost let shi yuzhu proud of, is this batch of marketing personnel underimplementation. “Journey” now have a person of scale pushing team, this hugetactical advantage is quite obvious. “As long as the need to, we can all nightin the national Internet cafes between network advertising. Published journey”Supposedly, the giant’s TuiGuangYuan channel such as Internet bar every day tocheck your own posters are covered. With rivals of the marketing team needseveral times of this time to complete the above work, or even simply make theposter and a walk settles. Many a line of city players in your home to playgames, shi yuzhu this type of promotion may not be able to receive too higheffect, but two, three lines in the city, at least more than players still inthe Internet for network game, every day they to “journey” to hear and see theposter, the advertisement effect is quite a “horrific”. At the same time, shiyuzhu huge marketing team will also carry out various activities in all partsof the country to promote “journey”. Such as Internet cafes charter flights, inthe period of time of the weekend package under Internet cafes all over thecountry for players to play “journey” for free. This promotion will allow theplayer to active and way out “journey” intimate contact face to face, not onlyimprove giants and “journey” exposure rate for developing potential users alsohave a role to play. China’s large size, market all over there is a greatdifference between the, the market strategy of success often reflected inmarketing channels of pioneering and smooth or not. The only real products toeach user side, it will be possible to win more market. This is shi yuzhuearlier doing promotion brain platinum to realize the truth, is the greatadvantage of the marketing shi yuzhu is. Now in the medium-sized city,”journey” has been a net cafe metope of possession of strategic resources, andother competitors but can only share the rest, and in small city and county,”journey” advantage is much more obvious. “Our goal is to set up an office inthe national counties.” After completing the for 2 3 class market “won” later,shi yuzhu and set his sights on the bottom of the pyramid more position.Channel for the king now, in the “journey” later, many vendors are aware of theimportance of channel structures. In making the marketing strategies, and alsogradually to second and third market tilt. They have established their officestaff recruitment, complete the ground promotion task, a new fierce competitionto launch. However, most of the competitors’ “value” strength apparently isstill far from enough. To construct a perfect channel takes the company greatmaterial and financial resources and energy, it is often many online bossesbear. Many company pushing team even “journey” less than one 5, and from apromotion in the way, is only a copy of the mode of curt shi yuzhu without anyinnovation. “To” the effect how, may only they in the mind just clear. “I amnot afraid of other people and I competition, to enter the market will pay yourtuition, estimates that rival years to touch the door.” For the exchange, shiyuzhu have dominated the first advantage, all the competitors, should be tohave already been consolidated the lending from the hand “journey” for marketshare. To many people, shi yuzhu is in use sell health products, such as thetraditional industry marketing way to network game to promote, look be likesimple, but very effective. Only hold channels, to be king of the market-thesewords never goes out of fashion. According to the report, up to now, the giantnetwork has established the national distribution and marketing network, usedfor sales and promotion game prepaid CARDS and game point card. The giantdistribution network of dealers composition, covering more than retail stores,including all over China’s Internet cafe and software stores, supermarkets,bookstores, through new kiosks located, and convenience stores, and so on.-these proud achievement, is “journey” the secret of winning. For marketinggenius for shi yuzhu, no matter be “level 3 theory” or “never yearly salary”are just his stunt just, perfect marketing network of developed as a man of”blood” general, will “journey” to each customer side, also ensure that thegiant is growing up. And this is the biggest shi yuzhu success.
